Luxury Fashion Brands

With some help from leading ethical fashion and eco clothing retailers things are beginning to change for the better. Eco clothing is still at a nascent stage, and requires a considerable amount of money and time for the cotton cultivators to change from conventional to organic crop. Similarly, manufacturers need more investments in machinery for eco clothing.
Today consumers prefer the lifestyle to suit their preferences according to trends and are pretty much aware of facts like global warming and environment friendly way of living without making holes in their pockets. Sustainable designs, be it clothes, accessories or any lifestyle product thrives many myths. First, they are way too expensive. Mostly designer clothes and accessories are not mass produced. When designers attempt to come up with eco friendly product benefiting living things, the cost of organic raw materials automatically go high.

From designers’ point of view using organic fabrics or cottons for their creativities is a task. First of all surface ornamentations could not be done on the fabrics. Secondly these costumes can only be in earthy and muted colours hence lots of consumers are not convinced to opt for it depending on their tastes. Despite these limitations most of the designers are trying make these eco friendly garments more fashionable and as comfortable as possible.
To acquire raw materials used in making eco clothing is a difficult and expensive process. The raw materials are generally planted and harvested in one place. Then it is sent to a factory for processing and later is spun into yarn. This yarn is transported to a factory and is woven into fabric, which is then sent to a dye mill for coloring. Later the fabric is sent to a manufacturer, who with a designer drafts the patterns for the clothing, cuts and sews the garments. The final product is then packed and is available at the shops for consumers. At every state, it involves workforce, who are paid for their labor.

Due to exclusive designs and production, cost goes high. Organic cotton is available only in limited quantities. The manufacturing process for eco clothing makes the complete cycle more expensive. Low impact dyes are used in coloring these fabrics which causes less or no impact to the environment as well as to the human skin. The extra processing applied for avoiding hazardous chemicals makes it all the more costly. All these factors go into the price of the finished garment giving immense price tag to the eco apparel. Though ultimately the consumer gets what he wants, still the garment goes a way beyond his clothing budget.

While talking about the remedy designer Digvi jay Singh, known for his beautiful environment friendly designs, suggests – “the best possible way is to make the garments simple and convince more people to wear it. Also designers should create these garments as ready to wear ‘wardrobe staple’ for masses rather than making it exclusive designer wear.” Offering subsidies from the government to the company involved in manufacturing Eco fabrics will also help. These materials are very well made, and have a longer life span comparatively over conventional fabrics. Manufacturers should focus on making stylish outfits combined with a reasonable price tag. These apparels should be available in many store racks, and throughout the seasons.